Proton S70 redefines sedan perfection

Since the launch of the first-generation Proton Saga in 1985, Proton has evolved and adapted to remain competitive in the automotive market. 

One significant move has been its collaboration with Geely, aimed at introducing models to compete with other manufacturers. The recent release of the Proton S70, marketed as a C-Segment sedan, is aimed at rivaling established models like the Toyota Corolla Altis and Honda Civic. Proton's strategy focuses on offering a compelling alternative within this segment, emphasizing collaborations and strategic product positioning to carve out a niche.

The Proton S70, essentially a rebadge of the Geely Emgrand sedan, competes in the B-Segment sedan category. Despite this classification, it aims to stand out among contenders like the Honda City and Toyota Vios. Visually, the S70 impresses with its sleek design and attention to detail, featuring appealing elements like LED taillights and a refined front grille. However, its interior falls short in terms of rear legroom, posing challenges for passengers, especially in the family sedan category.

The S70 boasts impressive technology, including a large instrument cluster and infotainment touchscreen. However, the absence of Apple CarPlay and Android Auto, coupled with the inconvenient positioning of the infotainment screen, detracts from the user experience. Finding a suitable phone holder further complicates matters, highlighting design flaws that affect usability and convenience.

In terms of performance, the S70 offers a satisfactory driving experience, with a potent powertrain and responsive handling. However, there are some quirks in power delivery and engine noise, particularly when idling. Despite these drawbacks, the S70 delivers decent fuel efficiency and a comfortable driving experience across different modes.

Priced competitively, the Proton S70 offers a commendable array of safety features, making it an attractive option for budget-conscious consumers. Its affordability compared to competitors like the Honda City and Toyota Vios further strengthens its appeal. However, individual preferences and priorities will ultimately determine whether the Proton S70 is the right choice, considering its drawbacks in interior space and infotainment functionality.

Specifications

Engine: 1.5 litre turbocharged inline-three

Transmission: Seven-speed wet dual-clutch

Power: 150PS

Torque: 226Nm

Price (as tested): RM94,800

Original article and pictures provided by

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