Hoffen Teh becomes new COO of SAIC Motor Malaysia September 2025
SAIC Motor Malaysia has officially appointed Hoffen Yih Ben Teh as its new Chief Operating Officer on September 9, 2025, replacing Lee Wen Hsiang in this crucial leadership role.
This strategic appointment comes at a pivotal time as MG Motor Malaysia prepares for significant expansion and local production plans. Teh brings over 20 years of automotive industry experience, including expertise in product strategy, marketing, and manufacturing planning.
His appointment signals SAIC Motor Malaysia's commitment to strengthening operations in the competitive Malaysian automotive market, particularly in the growing electric vehicle segment.
The new COO holds a mechanical engineering degree from University College London and has extensive experience in senior management roles within Malaysia's automotive sector.
Teh actively participates in key industry organizations including the Malaysia Automotive Association and Malaysia Zero Emission Vehicle Association, where he advocates for vehicle electrification initiatives.
His deep understanding of the local automotive landscape makes him well positioned to lead SAIC Motor Malaysia through its next growth phase. For Malaysian consumers looking to sell car or explore used car options, this leadership change may bring new opportunities in MG's expanding model lineup.
Hoffen Teh's immediate priorities as COO include expanding MG's dealer network across Malaysia, broadening the product range, and advancing the brand's electric vehicle roadmap.
Most importantly, he will oversee preparations for local CKD production, which SAIC Motor Malaysia considers essential for long-term competitiveness in the Malaysian market. The company aims to strengthen MG's presence in Malaysia's rapidly growing EV market while building stronger foundations for sustainable mobility solutions.
Malaysian car buyers can use car valuation services to assess their current vehicle's worth before considering MG's upcoming models, and explore car insurance options for comprehensive coverage.
This leadership transition positions SAIC Motor Malaysia for accelerated growth as the automotive industry shifts toward electrification. With Teh's expertise in local production planning and deep industry connections, MG Motor Malaysia is well equipped to compete against established players in the Malaysian automotive market.
The company's focus on electric and hybrid vehicles aligns with Malaysia's push for sustainable transportation solutions. Malaysian motorists can stay updated on petrol prices, check traffic camera locations for better route planning, and use the loan calculator to plan their next vehicle purchase. For those traveling to Singapore, the Woodlands Checkpoint updates help ensure smooth border crossings.
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