Proton revs up for electrification: new EV brand and model on the horizon

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Malaysian car giant Proton is gearing up for a charged future with the upcoming launch of its new electric vehicle (EV) brand. This exciting development comes alongside the reveal of a naming contest for the first EV model, which has already garnered over 22,000 entries!

Following the trend of major automakers like Hyundai (Ioniq), Mercedes-Benz (EQ), and BMW (i), Proton is establishing a dedicated sub-brand for its future electric vehicles. This strategic move signifies Proton's commitment to embracing clean mobility solutions and catering to the evolving needs of Malaysian drivers.

Proton's new EV sub-brand name remains a mystery for now, but the company is giving the public a chance to be part of history. The ongoing Proton EV Brand Name Contest is a unique opportunity for Malaysians to contribute to this electrifying journey. With over 22,000 entries submitted so far, the contest has generated significant buzz and excitement.

While details about the new brand name are under wraps, Proton has confirmed that the first EV model will be based on the Geely Galaxy E5. The E5 is a C-segment SUV, offering ample space and functionality. Reports suggest a powerful electric motor delivering a range of up to 218 hp and a top speed of 175 km/h. The presence of an LFP battery pack with 800V architecture hints at impressive fast-charging capabilities, making long journeys a breeze.

Proton's foray into the EV landscape is a significant development for the Malaysian automotive industry. With the upcoming launch of its new EV brand and model, Proton is poised to become a frontrunner in the country's electric vehicle revolution. The overwhelming response to the naming contest further highlights the growing interest in EVs among Malaysians. Stay tuned for further updates on the brand name reveal and the official launch of Proton's first electric vehicle.

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