Malaysia, Kuala Lumpur
Motorist is Singapore’s fastest-growing automotive start-up, and our goal is to simplify vehicle ownership by providing car owners with smart solutions. Founded in 2015, we have successfully transacted over $1Billion worth of vehicles to date. We also have one of the largest driving communities in Singapore.
We are seeking a results-driven Marketing Executive to join our team at Motorist. The ideal candidate will be passionate about the automotive industry and have a strong understanding of the latest social media trends. In addition, the candidate should have strong English skills.
Responsibilities
A: Digital Advertising
- Be involved in all aspects of our digital marketing efforts
- Monitor ad campaigns and prepare accurate reports of their performance
- Evaluate important metrics that affect our conversions and cost per action (CPA)
- Create engaging copy and design for our digital ads
- Having foundational skills in design and video editing is an added advantage.
- Assist in other ad-hoc activities for the company
- Familiarity with Google Analytics, along with proficiency in Excel and Tableau, will be considered an advantageous asset
B: Content Writer
- Create engaging automotive content, such as articles, listicles, reviews, and opinion pieces, optimized for SEO to enhance online visibility and reader engagement across multiple markets.
- Spot and curate the latest trends and hottest topics in the automotive industry to develop relevant and captivating content for various markets.
- Perform basic keyword research to inform content topics, aligning with SEO objectives and audience interests in different regions.
- Convert the article into local languages utilizing artificial intelligence applications and platforms.
- Assist in other ad-hoc activities for the company
C: Marketing Communication
- Create content planning and strategy for social media pages to garner a stronger and more engaging digital and social presence.
- Coordinating the work needed to put marketing campaigns into effect for clients/agencies
- Handle multiple marketing channels such as dedicated EDMs, banners, social media posts, etc.
- Assist in other ad-hoc activities for the company
Requirements
- Meticulous and creative with strong conceptualization skills
- Excellent communication skills, including strong English skills, and a good team player
- Creative and able to work in a fast-paced environment and handle pressure well
- Detailed-oriented and have a passion for using design and artwork to communicate brand and marketing messages
- Highly motivated, solutions-oriented self-starter with adaptable teamwork style
Qualifications
- Bachelor's Degree in Marketing or its other equivalent